Introduction

Scrabble delivered a complete state-of-the-art AV solution for Novo Cinemas at the iconic Place Vendôme Mall is Qatar’s newest and most luxurious retail and lifestyle destination.

This cinema combines cutting-edge immersive formats and premium technologies, featuring both a large-format IMAX auditorium for breathtaking visuals and scale and an exhilarating MX4D motion cinema, offering audiences a dynamic multi-sensory movie experience with synchronized seat movement, environmental effects, and on-screen action.

Key Highlights

• Laser Projection Systems Across All Screens
• MX4D Motion Cinema Installation, integrating motion platforms
• Dolby Atmos and 7.1 Surround Sound Systems
• Complete AV Infrastructure Design & Execution
• Electronic Content Delivery System
• In addition, the project incorporated custom calibration, and operator training to ensure peak performance and seamless day-to-day operation. Technology upgrades with minimal disruption.

Conclusion

From visual precision and cinematic soundscapes to motion-enhanced storytelling and operational excellence, this project showcased our expertise in delivering advanced, multi-format cinema environments that elevate audience engagement and maximize operator efficiency in one of the GCC’s most high-profile destinations.

Our close collaboration with Novo Cinemas ensured a flawless integration of technology with the venue’s luxurious design ethos, setting a new standard for premium cinema experiences in the region.