Excellence
With Innovation at our Core, we recognize Passion, Inspiration, Creativity and Enterprise leading to Operational Excellence.
About Us
Scrabble is a leading provider of end-to-end Digital Cinema Solution and Content services across India, Middle East and Africa. Established in 2007, Scrabble was the first Digital Cinema Deployment Entity and DCI Content Service provider to Indian and Hollywood Studios.
Mission
Mission
Vision
Vision
Courage
Being pioneers in digital cinema distribution, it has taken a lot of courage to become what we are today. And we strive to continue growing with the same courage and initiative.
Integrity
A necessary quality that Scrabble has never compromised over. Be it in our internal functions or external operations, when it comes to it, we have a no-compromise policy.
Responsive
With great power, comes great responsibility. Timely and accurate response to the needs and demands of our clients is of utmost importance to us.
Passion
We are a passion-driven organization. Our passion for cinema coupled with technology drives the entire business initiative and always keeps us miles ahead of the competition.
THE PEOPLE BEHIND SCRABBLE
Pruthu Shah
CEO
Pruthu Shah
CEO
Pruthu Shah is a software engineer with over 25 years of experience and has been working with Scrabble since August 2008. His core strength lies in building teams and setting up new businesses.
Ankeet Bhagat
COO
Ankeet Bhagat
COO
Ankeet Bhagat joined Scrabble Mumbai in 2009 after completing his MBA in Marketing & Operations. With over 15 years at the company, he now leads Client Relations, driving smoother operations through strong problem-solving skills.
Ismail Chennavar
Head of Finance
Ismail Chennavar
Head of Finance
Ismail has headed Accounts and Finance at Scrabble Dubai since 2012. He has over 18 years of experience with expertise in Corporate Finance, Taxation and Accounting.
Kunal Narvekar
Head of Engineering
Kunal Narvekar
Head of Engineering
Kunal Narvekar is a highly experienced engineering professional. with over 15 years of expertise in digital cinema technology and advanced audio-visual systems. Kunal leads the technical teams and oversees complex installation projects.
Haja Moideen
Technical Head
Haja Moideen
Technical Head
Haja Moideen has been deeply involved in the technical production aspects of film industry since his academic days. With strong skills in Digital Media and Information Technology (IT), he has been continuously engaged in the movie industry.
Noman Zakir
Head of Operations
Noman Zakir
Head of Operations
As Head of Operations, Noman brings over a decade of hands-on experience in the cinema industry, driving operational strategy and execution with a deep understanding of both technical and commercial dynamics.
Progress Over the years
Progress Over the Years
2010
The Vision Begins
Scrabbles journey started in early 2010 with a bold vision to digitize cinemas across the Middle East. Target markets included the UAE, Kuwait, Qatar, Bahrain, Oman, Lebanon, Jordan, and Syria. We successfully onboarded all six major Hollywood studios under a Virtual Print Fee (VPF) model with a 5-year payment period and a 2-year rollout plan.
2011
Scrabble Established
Scrabble Middle East was officially established in 2011. The immediate objective was to onboard all major exhibitors and independent distributors across the region.
2012
Operations Commence
Following successful sign-ups, full-scale operations began in January 2012, marking the true launch of the VPF program.
2013
Milestone Achieved
With an extension granted, the VPF rollout period concluded in June 2013. By then, we had deployed over 650 screens under the VPF program.
2014
Looking Beyond VPF
Acknowledging the VPF’s sunset clause, Scrabble began planning for the future. In 2014, we diversified into integration and services, offering end-to-end cinema solutions for regional exhibitors.
2018 - Onwards
A New Chapter
The 5-year VPF term officially ended in December 2018. Scrabble successfully transitioned from a sunset-based model to a perpetual business model, focusing on sustainable growth through Cinema and Content services, technology integration, and long-term partnerships.