Pruthu Shah is a software engineer with over 18 years of experience. His core strength lies in building teams and setting up new businesses. With a rich experience in sales he has worked across diverse industries such as manufacturing of packaging products, information technology and cinema.As the Chief Executive Officer at Scrabble, he has overlooked major studios and the exhibitor relations for successful completion of Virtual Print Fee Program. He spearheaded the growth of the company by making Scrabble the largest cinema integrator & content service provider across Middle East.He has been working with Scrabble since August 2008.